Facebook will make the new Timeline design mandatory for Pages March 30. This means you need to get busy this week setting up your Timeline before it goes public. If you haven’t done your homework yet on the changes Timeline will bring to your Facebook Page, Scott Sands has a comprehensive list of the changes […]
Arbitron’s Social Media Policy
Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN especially if u have a Nielsen box” last month. Arbitron’s updated policy Social Media Do’s & Dont’s lists […]
Must Follow Twitter Accounts for Radio Air Talent
In the recent Content Ideas article, 7 Reasons Twitter Should Be Part of Your Strategy, I say that Twitter is a resource for show prep. After reading that, Steve Kramer of That Guy Kramer, Play 98.7/Tampa, made a request that I send out a list of accounts jocks should follow on Twitter. So I treated […]
Six Tips on How to Use Twitter for Show Prep
Updated June 13, 2012: Bruce Enrietto (@Bruceitmorning) shared this article in the Radio Pros Facebook group. After asking if I missed any tips, he mentioned Trends. (I know- what was I thinking, leaving out Trends!?) I’ve added it at Bruce’s suggestion. While Twitter provides a personal way to connect with listeners, it’s also a great […]
Location, location, location! Location Targeting and Your Database
You post on Facebook that you’ll be at AT&T from 11 to 1 today. The first comment is from Jessica who says “When will you be in my town? I want to see you guys but that’s thirty minutes away.” Both Google AdWords and Facebook use location targeting to target company ads to specific locations. […]
What Radio Can Learn from Bands
What if your boss or potential employer measured you on your success with digital? Many of us already feel the pressure to gain likes and follows, increase website traffic, and engage fans in conversation online. A recent article in Ad Age called “What Brands Can Learn From Bands About Social Marketing” highlights social media success […]