The term “customer service” conjures thoughts of restaurants, cell phone companies, and probably a few brands that you’ve sworn to never do business with again. Think about your worst customer service experience. What was it that disappointed or upset you? A faulty product, a question that went unanswered after repeated attempts, the feeling that the […]
Twitter Tip from The X Factor
The X Factor got creative with Twitter this week. Not only did they launch Twitter as a voting platform, but they used #hashtags to make the show itself more interactive. The show encouraged viewers to tweet #IAmSimon, #IAmLA, #IAmPaula or #IAmNicole to show their affinity for a certain judge’s comments during the show. We often […]
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Facebook Page Changes: Are People Talking About You?
Facebook has been busy making changes. While most of the latest additions to the Facebook framework affect the design and interaction of personal profiles, there is a new metric radio managers should be aware of, and new ways to measure your social media goals using Facebook Insights. The “Talking About This” Metric The new metric […]
Social Media: It’s Not Just About You
For several months, Dateline personnel have studied the behavior of the show’s fans on Facebook and other social media sites, allowing them to create a new campaign about the viewers’ experience with the program, not the show’s headlines or personalities. Viewers will be able to use a Facebook app to send video to Dateline producers […]
Your Brand Has A Voice
It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what about your station accounts? How should brands interact with people on a social media platform? Like a person. Humanizing your station’s Facebook […]