With new social networks popping up daily, it’s easy to tune them out. However, there is one newbie you can’t ignore, and that’s Pinterest. What is Pinterest? It’s a virtual pinboard that allows you to organize and share (or “pin”) things you find on the web. Common uses for Pinterest include wedding planning, home decorating, […]
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5 Tips for Online Success in 2012
January is an optimistic month that connotes a new beginning for business owners and managers. New budgets and new goals bring a clean slate full of opportunities to succeed. Amidst these opportunities for success lies your station’s online presence. Make your online brand a priority in 2012 with these five tips: 1. Define your goals. […]
A 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. […]
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Social Media Policy: Drawing The Line
When it comes to social media, it should be common sense for employees to act in the best interest of the brand. The fact that many company brands have been damaged by the online musings of their employees says otherwise. It’s not just the disgruntled employee whose online mistakes affect the station or show brand. […]
Are Your Station’s Content Rules a Roadblock to Quality Content?
You can’t do this. You have to do that. With so many stipulations on content, jocks are afraid to get involved online for fear of doing something wrong. Companies are trying to emphasize the importance of digital… but are they going about it the wrong way? I have heard many jocks say they are so […]