The X Factor got creative with Twitter this week. Not only did they launch Twitter as a voting platform, but they used #hashtags to make the show itself more interactive. The show encouraged viewers to tweet #IAmSimon, #IAmLA, #IAmPaula or #IAmNicole to show their affinity for a certain judge’s comments during the show. We often […]
on-air content
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Using Twitter To Create Topical On-Air Content
Most of you have a Twitter account, tweeting to connect with your listeners. You can also use Twitter as a prep source. When you’re planning tomorrow’s show, consider these three ideas: Use Twitter Lists to organize the accounts you follow. You can create separate lists for current events, entertainment news, other stations, and local news. […]