Are you crafting social media teases to drive website traffic? You spend time crafting teases that keep listeners hanging on through the break. Social media is no different. If you want listeners to click through to your website when you attach a link to a Facebook post, you have to craft a compelling tease. Often […]
Artists
Getting Started on Twitter: A Cure for the Twitter Jitters
Twitter looks fun, but you don’t understand exactly how it works? Everyone feels that way when they first sign up. To cure those Twitter jitters, here’s what you need to know to get started: How it Works You have 140 characters for each tweet. You’ll want to craft your tweets efficiently to convey your message […]
Facebook’s Schedule Feature: Why Schedule Social Media?
Facebook recently made a giant step forward with the creation of the scheduling feature. You can now schedule a Facebook status (which may include a link, photo or video) for future post within the Facebook platform. Use this feature to schedule Facebook posts in advance in lieu of HootSuite, or similar third party apps. It’s […]
Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility. Stations and talent have built online communities based on trust. Listeners trust that your social media content will be a reflection of what they hear on air- an extension of […]
What Radio Can Learn from Bands
What if your boss or potential employer measured you on your success with digital? Many of us already feel the pressure to gain likes and follows, increase website traffic, and engage fans in conversation online. A recent article in Ad Age called “What Brands Can Learn From Bands About Social Marketing” highlights social media success […]