Are you crafting social media teases to drive website traffic?
You spend time crafting teases that keep listeners hanging on through the break. Social media is no different. If you want listeners to click through to your website when you attach a link to a Facebook post, you have to craft a compelling tease.
Often the same tease you use on-air works, if the post is related to a show topic, event, promotion or blog you’ve talked about on-air. Regardless, you should craft a tease that poses a question and withhold the answer. If you post the beginning and end to the story, there isn’t a reason to click the link.
While your teases should be compelling, they shouldn’t be misleading. Think Huffington Post, not National Enquirer. The payoff must be worth it or that fan won’t click the link the next time.
Here’s an example from a client. A jock posted a link to a blog that included a video. The copy said “Should have locked the door, Jack.” He could have said “Check out the video of us busting in on Jack singing his heart out to Adele’s new hit”, but no one would have clicked the link to watch the video. Fans (including me) clicked the link to find out why he should lock the door. Was he caught doing something he shouldn’t have been doing? Did someone walk in on him in the restroom?
A strong online tease will compel the listener to click the link, driving website traffic.