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Stephanie Winans

Stephanie Winans

GTM Strategy Consulting for Startups

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Selling Social: Are Social Media Endorsements a Good Idea?

April 11, 2012 by Stephanie Winans 4 Comments

Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility. Stations and talent have built online communities based on trust. Listeners trust that your social media content will be a reflection of what they hear on air- an extension of […]

Filed Under: Artists, Uncategorized Tagged With: advertisements, brand image, endorsements, internet sales, management, marketing, sales, talent

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