Facebook just launched Skype-powered video calling. Now users can video chat with their Facebook friends through Skype without a Skype account. This new feature enhances user engagement, giving us another point of contact without leaving Facebook. Imagine video calling your show’s P1s from the studio to say thanks for listening. Imagine an intern at a […]
Are Your Station’s Content Rules a Roadblock to Quality Content?
You can’t do this. You have to do that. With so many stipulations on content, jocks are afraid to get involved online for fear of doing something wrong. Companies are trying to emphasize the importance of digital… but are they going about it the wrong way? I have heard many jocks say they are so […]
From On-Air To Online: Creating Online Content Around Your Character
If you’re using your website and social media correctly, I should have a good sense of your character just by assessing your online engagement. What you do online should reflect your on-air brand. Does it? Your character is well defined. You’ve worked hard to create on-air content that showcases your character. The content was well […]
Using Twitter To Create Topical On-Air Content
Most of you have a Twitter account, tweeting to connect with your listeners. You can also use Twitter as a prep source. When you’re planning tomorrow’s show, consider these three ideas: Use Twitter Lists to organize the accounts you follow. You can create separate lists for current events, entertainment news, other stations, and local news. […]
Facebook’s Recent Contest Rule Changes: What Now?
Last week we told you that Facebook’s new Promotion Guidelines change the way radio stations run Facebook promotions. Many of you panicked! Instead of calling your station attorney, you emailed us for answers (and we’re taking that as a compliment). “What now?” Don’t let these new rules squash your creativity. Remember, radio station promotions were […]
8 Skills Your Social Media Manager Must Have
Update May 22, 2012: Michael Brandvold, Music Marketing Master, used these points to create a guide for artists. Check it out here. A smart social media strategy starts with the person you hire to run it. Your plan could be flawless, but it’s the execution that counts. To get off on the right foot, choose […]