Radio is in the business of audio. So why are many morning show podcasts neglected or difficult to navigate? Because we don’t take time to view our content from a listener’s perspective. Podcasts should serve both P1s and the casual listener (who you hope will become a P1 after listening to your awesome podcast). To […]
Returning The Favor
Before you get worried, I’m not talking about what goes on behind your bedroom doors. I’m referring to the Twitter and Google+ social media model. Unlike Facebook profiles, the relationship of Twitter followers and Google+ circles doesn’t have to be a reciprocal one. People can follow (or circle) others they find interesting, and those people […]
Social Media Policy: Drawing The Line
When it comes to social media, it should be common sense for employees to act in the best interest of the brand. The fact that many company brands have been damaged by the online musings of their employees says otherwise. It’s not just the disgruntled employee whose online mistakes affect the station or show brand. […]
Running in Circles: Radio’s Place in Google+
By now you have heard the talk about circles, +1s and hangouts. Maybe you’ve checked out Google+, or maybe you’re overwhelmed by so many social media options. Should you, your talent, your morning show, your station be on Google+? Google+ for Managers and Talent People who are social media savvy will love being one of […]
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
What I Like About Google+
Google+ is Google’s new social network, an attempt to compete in the social media empire dominated by Facebook and Twitter. Now in the invite-only phase, you must have an email invitation to join. We’re sure Mark Zuckerberg loves the talk on Facebook on wanting a Google+ invite! If you still don’t have one, leave me […]