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Stephanie Winans

Stephanie Winans

GTM Strategy Consulting for Startups

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Stephanie Winans

Big Changes for Radio Facebook Promotions

June 3, 2011 by Stephanie Winans Leave a Comment

Many radio stations have been successfully using Facebook for contesting.  Requiring listeners to comment, like the station or show page, or upload a picture to enter are common variations of recent radio promotions. On May 11, 2011, Facebook’s new Promotion Guidelines were released, making these loosely regulated contests a thing of the past. Facebook’s new […]

Filed Under: Uncategorized Tagged With: contest, facebook, facebook contest rules, promotion

Facebook Fan Misbehaving? How to Ban and Unban A Fan!

May 29, 2011 by Stephanie Winans Leave a Comment

To ban a user, hover over the comment and an X will appear in the upper right corner of the comment.  Click it and choose the option Remove Comment and Ban User. If you change your mind and the banned user promises to behave, you can choose to unban.  Click the people like this link […]

Filed Under: Uncategorized Tagged With: ban, facebook, negativity, unban

When Social Media Gets Nasty: 5 Rules to Managing Online Negativity

May 24, 2011 by Stephanie Winans Leave a Comment

Change morning shows, add a controversial feature, or run an interactive promotion and you will have more than just your devoted P1s responding online. If you think “You can’t please all the people all of the time” is a cliché, think again. No matter how awesome your promotion, feature or new jock is, you will […]

Filed Under: Uncategorized Tagged With: negativity, social media, social media manager

Listeners Can Now Tag Your Facebook Page In Photos

May 11, 2011 by Stephanie Winans Leave a Comment

You can now tag Pages for Brands & Products as well as People in your Facebook photos.  What does this mean for radio?  All those pictures you take with listeners at station events can now be tagged with your Facebook fan page. Smile pretty and think of the picture as a free advertisement for your […]

Filed Under: Uncategorized Tagged With: facebook, fan page, photo tagging

Do You Know Who Is Watching?

May 11, 2011 by Stephanie Winans Leave a Comment

No one was more irritated than me when our flight was delayed on a recent trip… when traveling with a toddler, every few hours matter in your anti-meltdown playbook. But what are you going to do?  Pitch a fit in public?  That’s what this guy did, all why wearing a radio station fleece, and right […]

Filed Under: Uncategorized Tagged With: brand, radio

Cancel Your Automatic Direct Messages

May 7, 2011 by Stephanie Winans Leave a Comment

When a listener sends you an email, do you send an automatic pre-written response?  I’m betting you don’t, which is why I wonder about the automatic direct messages (DMs) I receive on Twitter. Do these impress anyone? Is anyone fooled by a generic “Thanks for following me, I look forward to interacting with you” message?  […]

Filed Under: Uncategorized Tagged With: automatic direct messages, followers, twitter

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