Before you start to worry that I have somehow hacked into your browsing history, I should let you know that I’m talking about the crossover between your Facebook and Twitter accounts. I see you on Facebook with your automatic updates from Twitter, and I’m here to tell you that Facebook is not the place for […]
Six Tips For More Effective Facebook Posts
Mashable posted some great tips on how to increase engagement on your Facebook page. Without repeating the stats and explanations, here are the nuts and bolts of the study findings: * Timing is everything. Facebook peaks at 7am EST, 5pm EST and 11pm EST. Posting only during business hours may keep you from getting the […]
Adding Social Media to the Digital Revenue Menu… Side dish or À la carte?
The news broke in late 2009 that Kim Kardashian is paid $10,000 per sponsored tweet. While some followers were amazed at the price tag, most were disgusted that they couldn’t tell which of her tweets were real and which were just paid ads. This got companies thinking about their own policies. Is social media a […]
How to Launch and Maintain a Successful Facebook Page
After launching a Facebook page for 97.5 WABB/Mobile in 2008, we currently have over 22,000 fans- 15,000 more than any radio competitor in our market. Our success is based on a guided team effort that involves constant participation and respect for what our listeners want. Getting it Launched the Right Way Whether you’re starting from […]
Converting Friends to Likes
If you started a personal Facebook page for your Morning Show before Pages was available, or because you didn’t understand the difference, Facebook now has a solution to convert your personal page to a business page without losing the fans you already have. Why Convert? -Facebook personal pages cap you at 5,000 friends -You won’t […]
Sharing Your Podcast with Facebook
You can post links, photos and video to your Facebook page, but try to post an audio clip and the option isn’t available. Not the best set up for Radio, where audio is our bread and butter. Luckily, there are free tools that automatically pull in updates from any RSS or ATOM feed and display […]