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Stephanie Winans

Business & Marketing Strategy Consulting

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Twitter Tip from The X Factor

November 7, 2011 by Stephanie Winans 2 Comments

The X Factor got creative with Twitter this week. Not only did they launch Twitter as a voting platform, but they used #hashtags to make the show itself more interactive. The show encouraged viewers to tweet #IAmSimon, #IAmLA, #IAmPaula or #IAmNicole to show their affinity for a certain judge’s comments during the show.

We often encourage you to create and use a #hashtag when talking about your show on Twitter. Follow The X Factor model and also use hashtags to get listener opinion on polarizing on-air topics. If you and your co-host have opposite opinions, encourage listeners to tweet who they agree with using #AgreewithInsertName or #InsertNameIsRight. If the topic is controversial but your opinions are the same, use the topic itself to create the #hashtag.

To make it more clear, tweet what the hashtags are from your station and show Twitter accounts in addition to announcing them on-air. For example, tweet “ We’re talking about men over 25 who still live at home. Tweet #AgreewithAdam or #AgreewithJane to tell us who you agree with.”

 

-written for The Randy Lane Company

Filed Under: Uncategorized Tagged With: hashtag, on-air content, television, the x factor, twitter

Reader Interactions

Comments

  1. Kim Turner says

    June 3, 2012 at 1:52 pm

    Another great idea Stephanie. I’m going to try it on my show. Thanks.

    Reply
    • Stephanie Winans says

      June 3, 2012 at 4:16 pm

      Awesome, Kim! Let me know how it turns out.
      -Stephanie

      Reply

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