“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” –@charleneli It’s true. Your listeners are tweeting. Whether you’re rocking Twitter, have neglected your Twitter account or have never even signed up, people are tweeting about your brand- the station, the personalities, the music, the events. As of September 2011, […]
marketing strategy
5 Tips for Online Success in 2012
January is an optimistic month that connotes a new beginning for business owners and managers. New budgets and new goals bring a clean slate full of opportunities to succeed. Amidst these opportunities for success lies your station’s online presence. Make your online brand a priority in 2012 with these five tips: 1. Define your goals. […]
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Facebook Page Changes: Are People Talking About You?
Facebook has been busy making changes. While most of the latest additions to the Facebook framework affect the design and interaction of personal profiles, there is a new metric radio managers should be aware of, and new ways to measure your social media goals using Facebook Insights. The “Talking About This” Metric The new metric […]
Returning The Favor
Before you get worried, I’m not talking about what goes on behind your bedroom doors. I’m referring to the Twitter and Google+ social media model. Unlike Facebook profiles, the relationship of Twitter followers and Google+ circles doesn’t have to be a reciprocal one. People can follow (or circle) others they find interesting, and those people […]
Running in Circles: Radio’s Place in Google+
By now you have heard the talk about circles, +1s and hangouts. Maybe you’ve checked out Google+, or maybe you’re overwhelmed by so many social media options. Should you, your talent, your morning show, your station be on Google+? Google+ for Managers and Talent People who are social media savvy will love being one of […]