We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
marketing strategy
I’m watching you, and what you’re doing online is inappropriate.
Before you start to worry that I have somehow hacked into your browsing history, I should let you know that I’m talking about the crossover between your Facebook and Twitter accounts. I see you on Facebook with your automatic updates from Twitter, and I’m here to tell you that Facebook is not the place for […]
Adding Social Media to the Digital Revenue Menu… Side dish or À la carte?
The news broke in late 2009 that Kim Kardashian is paid $10,000 per sponsored tweet. While some followers were amazed at the price tag, most were disgusted that they couldn’t tell which of her tweets were real and which were just paid ads. This got companies thinking about their own policies. Is social media a […]
Using Social Media as a Brand Extension
October 28, 2010 It’s no longer enough to just have Facebook and Twitter accounts for your station or show— you have to build your Marketing strategy around them. Social networking sites give you the ability to connect with your listeners on a personal level in real time. This personal interaction becomes the brand in the […]