“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their stations and shows. Here are four marketing tips for surviving the COVID-19 crisis: 1. Consider whether slashing the marketing budget is the […]
COVID-19
How will pharma and HCP engagement change post COVID?
Zoom Happy hours had a moment, uniting us with friends we haven’t had a drink with in years. Working remote became the norm, igniting hotly debated workplace change. Our kids’ education went digital, bolstering the ed tech industry. Every facet of our lives shifted in response to COVID-19, using both technology and creativity to power […]