We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
online content
Are Your Station’s Content Rules a Roadblock to Quality Content?
You can’t do this. You have to do that. With so many stipulations on content, jocks are afraid to get involved online for fear of doing something wrong. Companies are trying to emphasize the importance of digital… but are they going about it the wrong way? I have heard many jocks say they are so […]
From On-Air To Online: Creating Online Content Around Your Character
If you’re using your website and social media correctly, I should have a good sense of your character just by assessing your online engagement. What you do online should reflect your on-air brand. Does it? Your character is well defined. You’ve worked hard to create on-air content that showcases your character. The content was well […]