Scoop.It is a free publishing-by-curation platform that allows you to curate content based on keywords and sources you provide. It will suggest stories, articles, videos, news for you to scoop. You can also use the bookmarklet to scoop anything you see on the web to your Scoop.It page. You can curate on your page and […]
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Who Owns Your Morning Show’s Social Media Presence?
In early March I read an article about the social media battle many musicians are fighting with their record labels over who owns their social media accounts. I thought, “I hope radio never gets to this point”. Weeks after I pondered that article, three high-profile morning show hosts contacted me– they are fighting the artist/record […]
Viral Photo Idea: “What I Really Do”
This started as a job-themed photo trend where different industries reveal what they really do compared to what other people think they do. (Heather Bright, WABB/Mobile and I created one for Radio air talent. See it below.) It has overtaken the “Sh*t People Say” meme to become the latest sharing fad, and variations of the […]
A 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. […]
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Facebook Page Changes: Are People Talking About You?
Facebook has been busy making changes. While most of the latest additions to the Facebook framework affect the design and interaction of personal profiles, there is a new metric radio managers should be aware of, and new ways to measure your social media goals using Facebook Insights. The “Talking About This” Metric The new metric […]