“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.”
What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement.
Every post, tweet, pin you make is representative of your brand. While studies show that asking fans to take action (by requesting likes, shares or comments) works, pairing the call to action with a post that contains strong content is key.
If someone shares, comments or likes a post, it shows up on their Timeline. If the post is meaningless and doesn’t contain content that brands your station and entertains the listener, the engagement is pointless. No one is tuning in to your station or liking your Facebook page because they saw a post that says “Like this if you like doughnuts”.
Although you may receive high engagement from that post (many people like doughnuts!), it’s empty and won’t help you achieve broader marketing goals. After all, you aren’t a company that sells doughnuts… are you?
Photo credit: SebastianDooris