This is part three of a four part series called “The Challenges of Marrying Radio and Digital. Read Challenge #1, Accepting Change, here. Click here for Challenge #2, Strategy. Challenge #3: Staffing and Time Radio may as well have coined the term “wearing many hats”. Because our industry has not been exempt from the effects […]
management
Marrying Radio and Digital: Challenge #2
This is the second part of the four part series called “The Challenges of Marrying Radio and Digital.” Read part one here. Challenge #2: Strategy So a lot of us have accepted that as technology evolves, so is the radio industry. But acceptance is only the beginning; we must create a winning digital strategy to […]
Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility. Stations and talent have built online communities based on trust. Listeners trust that your social media content will be a reflection of what they hear on air- an extension of […]
Radio and Social Media: It’s Like a Nursery Rhyme
I have written an exclusive article for Social Media Sun depicting the relationship between radio and social media. Click here to read it and find out which nursery rhyme I think reflects the merge of old and new media. I would love to hear your thoughts after you read it! Leave me a comment here […]
Who Owns Your Morning Show’s Social Media Presence?
In early March I read an article about the social media battle many musicians are fighting with their record labels over who owns their social media accounts. I thought, “I hope radio never gets to this point”. Weeks after I pondered that article, three high-profile morning show hosts contacted me– they are fighting the artist/record […]
5 Tips for Online Success in 2012
January is an optimistic month that connotes a new beginning for business owners and managers. New budgets and new goals bring a clean slate full of opportunities to succeed. Amidst these opportunities for success lies your station’s online presence. Make your online brand a priority in 2012 with these five tips: 1. Define your goals. […]