Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
radio
Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other websites than YouTube, Google+ and LinkedIn combined. Whether you’re a blogger, a retail boutique, or a radio station, traffic to your website is important. […]
What Does “Old Media” Mean, Exactly?
Since the emergence of interactive, on-demand new media, radio is often referred to as old media. What does “old” mean? Is this a negative descriptor for radio? That depends on who’s talking. Consider these two Wiktionary definitions of the word “old”, along with my interpretations of them: Old: “Of an object, concept, relationship, etc., having […]
Do You Know Who Is Watching?
No one was more irritated than me when our flight was delayed on a recent trip… when traveling with a toddler, every few hours matter in your anti-meltdown playbook. But what are you going to do? Pitch a fit in public? That’s what this guy did, all why wearing a radio station fleece, and right […]
Adding Social Media to the Digital Revenue Menu… Side dish or À la carte?
The news broke in late 2009 that Kim Kardashian is paid $10,000 per sponsored tweet. While some followers were amazed at the price tag, most were disgusted that they couldn’t tell which of her tweets were real and which were just paid ads. This got companies thinking about their own policies. Is social media a […]