You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you can hire to strike a balance among employees in a department, playing off weaknesses and strengths. Potential candidate Steve […]
Business
What’s To Love About Facebook Hashtags?
You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]
Which Social Media Platforms Should Your Small Business Be Using?
No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
Social Media’s Role in the Boston Marathon Bombings
I had the pleasure of speaking with Fred LeFebvre on 1370 WSPD/Toledo regarding the role social media played in the aftermath of the Boston Marathon bombings. Listen to the podcast here.
The Art of Social Media
We talk a lot about the science of social media — the strategy and the measurement of our efforts. What we don’t talk about enough is the art — the philosophy of social media that drives our presence. Strategy is important. The functions of social media within your company or show… how often and when […]
9 Ways Social Media Is Like A Road Trip
1. You should know where you’re headed. Like a road trip, you should know where you’d like to end up. Without measurable goals in mind, social media is a hobby, not a business initiative. A clearly defined strategy is key to success with social media. 2. It takes a map to get to where you […]