Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms […]
Measuring the Digital Impact of TV and Radio Ads
Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart campaign, you can track everything and go down a rabbit hole of granularity. And what’s better than granular data? Immediate granular […]
13 Steps to Your First Facebook Advertising Campaign
If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how […]
42 Twitter Accounts That Make Show Prep Easier
In a post back in 2012, I talked about the power of Twitter for show prep and shared a list of accounts that regularly tweet show-worthy content. A client mentioned to Randy how helpful this list was this week (she’s still using it two years later!), and it dawned on me that it might be worth […]
Why Hiring for Startups Is So Hard
You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you can hire to strike a balance among employees in a department, playing off weaknesses and strengths. Potential candidate Steve […]
What’s To Love About Facebook Hashtags?
You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]