You can post links, photos and video to your Facebook page, but try to post an audio clip and the option isn’t available. Not the best set up for Radio, where audio is our bread and butter.
Luckily, there are free tools that automatically pull in updates from any RSS or ATOM feed and display them on your page. You choose which podcasts from your website to display, and where they appear on your Facebook page. Create a custom tab for the audio, or post them to your wall as part of your news feed. Two popular apps to consider are Social RSS and RSS Graffiti. Check out That Guy Kramer or Pepper and Dylan on Facebook for live examples.
There is one caveat to consider: too many posts to your core news feed could cause fans to “unlike” you, even if the audio is Randy Lane Company Audio of the Week worthy.
– written for The Randy Lane Company at randylane.net