Facebook has been busy making changes. While most of the latest additions to the Facebook framework affect the design and interaction of personal profiles, there is a new metric radio managers should be aware of, and new ways to measure your social media goals using Facebook Insights. The “Talking About This” Metric The new metric […]
engagement
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
Increase Your Online Engagement with Facebook’s Video Calling
Facebook just launched Skype-powered video calling. Now users can video chat with their Facebook friends through Skype without a Skype account. This new feature enhances user engagement, giving us another point of contact without leaving Facebook. Imagine video calling your show’s P1s from the studio to say thanks for listening. Imagine an intern at a […]