Facebook has been busy making changes. While most of the latest additions to the Facebook framework affect the design and interaction of personal profiles, there is a new metric radio managers should be aware of, and new ways to measure your social media goals using Facebook Insights. The “Talking About This” Metric The new metric […]
social media manager
Your Brand Has A Voice
It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what about your station accounts? How should brands interact with people on a social media platform? Like a person. Humanizing your station’s Facebook […]
Returning The Favor
Before you get worried, I’m not talking about what goes on behind your bedroom doors. I’m referring to the Twitter and Google+ social media model. Unlike Facebook profiles, the relationship of Twitter followers and Google+ circles doesn’t have to be a reciprocal one. People can follow (or circle) others they find interesting, and those people […]
Social Media Policy: Drawing The Line
When it comes to social media, it should be common sense for employees to act in the best interest of the brand. The fact that many company brands have been damaged by the online musings of their employees says otherwise. It’s not just the disgruntled employee whose online mistakes affect the station or show brand. […]
Are Your Station’s Content Rules a Roadblock to Quality Content?
You can’t do this. You have to do that. With so many stipulations on content, jocks are afraid to get involved online for fear of doing something wrong. Companies are trying to emphasize the importance of digital… but are they going about it the wrong way? I have heard many jocks say they are so […]
8 Skills Your Social Media Manager Must Have
Update May 22, 2012: Michael Brandvold, Music Marketing Master, used these points to create a guide for artists. Check it out here. A smart social media strategy starts with the person you hire to run it. Your plan could be flawless, but it’s the execution that counts. To get off on the right foot, choose […]