If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. […]
brand
Your Brand Has A Voice
It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what about your station accounts? How should brands interact with people on a social media platform? Like a person. Humanizing your station’s Facebook […]
Do You Know Who Is Watching?
No one was more irritated than me when our flight was delayed on a recent trip… when traveling with a toddler, every few hours matter in your anti-meltdown playbook. But what are you going to do? Pitch a fit in public? That’s what this guy did, all why wearing a radio station fleece, and right […]