This is the final part to a four part series called “The Challenges of Marrying Radio and Digital. Here are the other parts to the series: Challenge #1: Accepting Change Challenge #2: Strategy Challenge #3: Staffing and Time Challenge #4: Monetizing How can we monetize social media, mobile apps, streaming, the station website, etc.? […]
digital strategy
Marrying Radio and Digital: Challenge #3
This is part three of a four part series called “The Challenges of Marrying Radio and Digital. Read Challenge #1, Accepting Change, here. Click here for Challenge #2, Strategy. Challenge #3: Staffing and Time Radio may as well have coined the term “wearing many hats”. Because our industry has not been exempt from the effects […]
Marrying Radio and Digital: Challenge #1
Regardless of where you stand on the convergence of radio and digital, the fact that the conversation exists proves that the radio industry is adapting. We’re putting our heads together– sharing knowledge, experience, and research to carve out the path ahead of us. Whether you’re market 2 or 200, it’s in our best interest as […]