No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
Social Media’s Role in the Boston Marathon Bombings
I had the pleasure of speaking with Fred LeFebvre on 1370 WSPD/Toledo regarding the role social media played in the aftermath of the Boston Marathon bombings. Listen to the podcast here.
The Do’s And Don’ts of Social Media Teasing
You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that [...]
The Art of Social Media
We talk a lot about the science of social media — the strategy and the measurement of our efforts. What we don’t talk about enough is the art — the philosophy of social media that drives our presence. Strategy is important. The functions of social media within your company or show… how often and when [...]
Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air [...]
9 Ways Social Media Is Like A Road Trip
1. You should know where you’re headed. Like a road trip, you should know where you’d like to end up. Without measurable goals in mind, social media is a hobby, not a business initiative. A clearly defined strategy is key to success with social media. 2. It takes a map to get to where you [...]
6 Steps to Create A Small Business Social Media Strategy
One billion people actively use Facebook each month. Twitter boasts 500 million users. Seventy-two hours of video are uploaded to YouTube every minute. Sixty-two percent of adults worldwide now use social media. Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a [...]
Why Morning Shows Deserve Their Own Facebook Page
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view [...]
Look Better Online: 12 Months Of Resolutions For 2013
It’s pretty difficult to stick to New Year’s Resolutions. We create a laundry list of big picture things to focus on each and every day of the year… it’s no wonder why we lose sight of the list after a couple of months- it’s exhausting! Breaking up the “big picture” goals into actionable chunks will [...]
Eight New Year’s Resolutions for Social Media Results
Everyone has a favorite holiday. New Year’s is mine. Not for the glamorous parties. Not for the New Year’s kiss. Not for the black eyed peas. It’s my favorite holiday because it teems with opportunity- not for one celebratory day, but for an entire year. While it’s fun to make personal resolutions each year, it’s [...]
About Me
Social media strategy & content curation for Radio, Artists, Brands. Writer. Idea sharer. Lover of family, fitness, loud music, wine, & shoes I can’t walk in.Connect
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Content Curation
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The Seven Deadly Sins of Facebook
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Marrying Radio and Digital: Challenge #1
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Social Media vs. The Station Website: Who Wins Biggest Priority?
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Social Media is Like Shoe Shopping
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Who Owns Your Morning Show’s Social Media Presence?
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Which Social Media Platforms Should Your Small Business Be Using?
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Social Media’s Role in the Boston Marathon Bombings
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The Do’s And Don’ts of Social Media Teasing
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The Art of Social Media
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Why A Competitive Analysis Can Help You Succeed With Digital
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Kim Turner: I think I may have read this before but it was goo...
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Stephanie Winans: Keith, Agreed that connection in person and on th...
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Keith: Social media is definitly a great opportunity, but...
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Andrew: Great list... two more to add... consumers will en...