Station management has made a change to your show— reducing the length of the show, moving your daypart, or a change to the co-host lineup. The decision was out of your control and you’re not necessarily excited about the change. How do you respond on social media to changes to your show?
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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong.
25 Digital Innovations That Have Changed Radio For the Better
“It’s a fad.” “Where’s the ROI in that?” “How’s that going to drive ratings?” Radio managers and talent alike were skeptical of many of the biggest digital innovations when they first disrupted the industry and its operations. But today? These innovations build our brands, drive deeper connections with our listeners, and provide new platforms for…
Read8 Visual Marketing Tips For Radio (And Why You Should Care)
We spend most of our time thinking about audio. When’s the last time you thought about visual? Facebook and Twitter have made shifts to emphasize visual content this year, while Snapchat and Instagram are already “all visual, all the time.” You undoubtedly spend a significant amount of time creating engaging content for the Web—your blog,…
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