While I’m best known for entrepreneurship in digital health and digital marketing strategy for radio, my intrinsic motivation and preference for big challenges knows no industry bounds. It’s curiosity that drives my interest in market disruption, lighting my path through media, healthcare and technology.
As President of Point of Care & Consumer Health at The Wellness Network, I lead both our point of care marketing and consumer health operations, tackling challenges in digital transformation and managing intrapreneurially. Prior to joining The Wellness Network through an acquisition, I was the CEO of Bundoo, a consumer health startup in maternal and infant health.
I also consult and advise startups and small businesses, media companies and on-air talent to create both growth and turnaround strategies. I’m passionate about the underdog and enjoy applying a creative approach to go-to-market planning and commercialization problem solving.
With an entrepreneurial background in media, healthcare and technology, I have thirteen years of experience in business strategy and marketing. I completed my MBA at University of North Carolina Kenan-Flagler Business School and hold a B.S. in Marketing and Psychology from Spring Hill College. In addition to consulting and my role at The Wellness Network, I am an Advisory Board member for the Center for the Business of Health led by UNC Kenan-Flagler Business School, 100 Women, Bridge to Health USA and MedRespond.
Have common interests? I’m always up for collaboration.