While I’m best known for entrepreneurship in digital health and digital strategy for media, my intrinsic motivation and preference for big challenges knows no industry bounds. It’s curiosity that drives my interest in market disruption, lighting my path through healthcare, media, and technology.
As Chief Growth Officer for BioDigital, a biomedical visualization company, I manage all aspects of commercialization strategy, marketing and partnerships. Previously as President of Point of Care and Consumer Health at The Wellness Network, I was responsible for the company’s hospital point of care marketing and consumer health business models, tackling challenges in digital transformation and leading the company through acquisition to WebMD. Before joining The Wellness Network through acquisition in 2016, I was CEO of Bundoo, a consumer health startup in maternal and infant health.
I also consult and advise startups and intrapreneurs, media companies and on-air talent to create both growth and turnaround strategies. I’m passionate about the underdog and enjoy applying a creative approach to go-to-market planning and commercialization problem solving.
With an entrepreneurial background in media, healthcare and technology, I have thirteen years of experience in business strategy and marketing. I completed my MBA at University of North Carolina Kenan-Flagler Business School and hold a B.S. in Marketing and Psychology from Spring Hill College. In addition to consulting and my role at BioDigital, I am a Strategic Advisor to The Wellness Network (WebMD), an Advisory Board member for the Center for the Business of Health led by UNC Kenan-Flagler Business School, 100 Women and Bridge to Health USA.
Have common interests? I’m always up for collaboration.