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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong.
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Show vs. Station Social Media: Creating a Win-Win

March 1, 2019 | Filed in: Radio

Show vs. Station Social Media: Creating a Win-Win

Let’s get real. We often see tension between radio station management and talent when it comes to social media. Management wants to build both station and show brands. Talent are often focused on elevating just their show brand but undoubtedly benefit greatly when the station brand is strong.

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Tagged With: brand, digital strategy, followers, management, social media strategy, talent

How Do I Respond Publicly to Station Mandated Changes to My Show?

January 29, 2019 | Filed in: Radio

How Do I Respond Publicly to Station Mandated Changes to My Show?

Station management has made a change to your show— reducing the length of the show, moving your daypart, or a change to the co-host lineup. The decision was out of your control and you’re not necessarily excited about the change. How do you respond on social media to changes to your show?

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Tagged With: management, social media strategy, talent

A Guide To Sucking Less At Twitter

June 7, 2016 | Filed in: Radio

A Guide To Sucking Less At Twitter

Twitter was founded in 2006, has 310 million monthly active users today and is the social media darling of TV. So why is radio still confused about how to use it?

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Tagged With: morning show, social media, social media strategy, twitter, twitter lists

Which Social Media Platforms Should Your Small Business Be Using?

May 17, 2013 | Filed in: Business

Which Social Media Platforms Should Your Small Business Be Using?

No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide.   Thumbnail photo credit: Verizon Wireless

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Tagged With: facebook, Google+, LinkedIn, pinterest, small business, social media, social media strategy, twitter, verizon

Why A Competitive Analysis Can Help You Succeed With Digital

March 13, 2013 | Filed in: Radio

Why A Competitive Analysis Can Help You Succeed With Digital

Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air…

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Tagged With: competition, internet sales, management, marketing, sales, social media manager, social media strategy

9 Ways Social Media Is Like A Road Trip

February 10, 2013 | Filed in: Business

9 Ways Social Media Is Like A Road Trip

1. You should know where you’re headed. Like a road trip, you should know where you’d like to end up. Without measurable goals in mind, social media is a hobby, not a business initiative. A clearly defined strategy is key to success with social media. 2. It takes a map to get to where you…

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Tagged With: social media, social media strategy

6 Steps to Create A Small Business Social Media Strategy

January 24, 2013 | Filed in: Business

6 Steps to Create A Small Business Social Media Strategy

One billion people actively use Facebook each month. Twitter boasts 500 million users. Seventy-two hours of video are uploaded to YouTube every minute. Sixty-two percent of adults worldwide now use social media. Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a…

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Tagged With: small business, social media, social media strategy

Like This If You Like Doughnuts: The Empty Facebook Post

October 2, 2012 | Filed in: Business, Radio

Like This If You Like Doughnuts: The Empty Facebook Post

“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies…

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Tagged With: brand, brand image, empty posts, facebook, mistake, online content, social media strategy

Why Requiring Talent To Include Links in Facebook Posts Doesn’t Work

September 24, 2012 | Filed in: Radio

Why Requiring Talent To Include Links in Facebook Posts Doesn’t Work

Some radio companies have created a new Facebook guideline that requires talent to place a link to the station website in every post. While I am a big believer in using social media to drive website traffic and create strategies for clients to do just that, I am not a fan of this practice. The…

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Tagged With: facebook, mistake, social media, social media strategy, talent, website traffic

Social Media is Like Shoe Shopping

September 24, 2012 | Filed in: Business

Social Media is Like Shoe Shopping

You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve seen them in every magazine as the hot new trend. If everyone says they’re hot, you’ve got to…

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Tagged With: brand, digital strategy, marketing, marketing strategy, pinterest, social media, social media strategy

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Meet Stephanie

Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong. Read More

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