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Air-drumming, wine-loving, shoe obsessed creative Mama. Lover of loud music, books, startups, marketing & costume parties. President, Pregnancy and Pediatrics at The Wellness Network + Digital Strategist for Radio.
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#Instavideo: How Radio Can Take Advantage of Video for Instagram

July 7, 2013 | Filed in: Radio

#Instavideo: How Radio Can Take Advantage of Video for Instagram

Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a…

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Tagged With: Instagram, promotion, radio, sales, social media, video

Think Like TV: Tips to Making a One-Way Medium Interactive

June 30, 2012 | Filed in: Radio

Think Like TV: Tips to Making a One-Way Medium Interactive

The request lines don’t ring very often anymore. So, how can we make radio interactive without callers? Luckily, social media and texting became popular about the time calling in to a radio show became unpopular. We have the opportunity to make our one-way medium a two-way interaction between us and the listeners. We also know…

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Tagged With: CW, feedback, hashtag, listeners, on-air content, promotion, social media, social media training, television, The Food Network, the x factor, twitter, website traffic

Facebook’s Recent Contest Rule Changes: What Now?

June 14, 2011 | Filed in: Radio

Facebook’s Recent Contest Rule Changes: What Now?

Last week we told you that Facebook’s new Promotion Guidelines change the way radio stations run Facebook promotions. Many of you panicked! Instead of calling your station attorney, you emailed us for answers (and we’re taking that as a compliment). “What now?” Don’t let these new rules squash your creativity. Remember, radio station promotions were…

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Tagged With: apps, contest, facebook, facebook contest rules, promotion

Big Changes for Radio Facebook Promotions

June 3, 2011 | Filed in: Radio

Big Changes for Radio Facebook Promotions

Many radio stations have been successfully using Facebook for contesting.  Requiring listeners to comment, like the station or show page, or upload a picture to enter are common variations of recent radio promotions. On May 11, 2011, Facebook’s new Promotion Guidelines were released, making these loosely regulated contests a thing of the past. Facebook’s new…

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Tagged With: contest, facebook, facebook contest rules, promotion

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Air-drumming, wine-loving, shoe obsessed creative Mama. Lover of loud music, books, startups, marketing & costume parties. President, Pregnancy and Pediatrics at The Wellness Network + Digital Strategist for Radio. Read More

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"Stephanie Winans is one sharp lady. She was a great coach for Bob Cohen Strategies. She’s observant, attentive, a good communicator, creative, flexible and PATIENT. I can highly recommend her services for getting your social media program started or topping it up and moving to the next level."

Bob Cohen, CEO of Bob Cohen Strategies May 22, 2015

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