Twitter was founded in 2006, has 310 million monthly active users today and is the social media darling of TV. So why is radio still confused about how to use it?
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view Read
Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. Read
Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web Read
Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your wife is drunk. These are white trash people problems, and apparently they resonate with people all over the world. Read
Scoop.It is a free publishing-by-curation platform that allows you to curate content based on keywords and sources you provide. It will suggest stories, articles, videos, news for you to scoop. You can also use the bookmarklet to scoop anything you see on the web to your Scoop.It page. You can curate on your page and Read
In early March I read an article about the social media battle many musicians are fighting with their record labels over who owns their social media accounts. I thought, “I hope radio never gets to this point”. Weeks after I pondered that article, three high-profile morning show hosts contacted me– they are fighting the artist/record Read
Facebook will make the new Timeline design mandatory for Pages March 30. This means you need to get busy this week setting up your Timeline before it goes public. If you haven’t done your homework yet on the changes Timeline will bring to your Facebook Page, Scott Sands has a comprehensive list of the changes Read