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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong.
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25 Digital Innovations That Have Changed Radio For the Better

October 10, 2017 | Filed in: Radio

25 Digital Innovations That Have Changed Radio For the Better

“It’s a fad.” “Where’s the ROI in that?” “How’s that going to drive ratings?” Radio managers and talent alike were skeptical of many of the biggest digital innovations when they first disrupted the industry and its operations. But today? These innovations build our brands, drive deeper connections with our listeners, and provide new platforms for…

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Tagged With: digital strategy, disruption, innovation, podcasting, radio, smart speaker, social media, streaming

4 Tips for Marketing to Millennial Moms

October 21, 2015 | Filed in: Business

4 Tips for Marketing to Millennial Moms

Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms…

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Tagged With: brand, content, content marketing, digital strategy, marketing, marketing strategy, millennials, moms, online content

Social Media is Like Shoe Shopping

September 24, 2012 | Filed in: Business

Social Media is Like Shoe Shopping

You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve seen them in every magazine as the hot new trend. If everyone says they’re hot, you’ve got to…

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Tagged With: brand, digital strategy, marketing, marketing strategy, pinterest, social media, social media strategy

11 Digital Predictions for the Radio Industry

August 7, 2012 | Filed in: Radio

11 Digital Predictions for the Radio Industry

Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show….

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Tagged With: apps, content, contest, digital strategy, marketing strategy, morning show, on-air content, online content, promotions, social media, social media strategy, website traffic

Pinterest and Top 40 Radio: Embrace Her Lifestyle

June 18, 2012 | Filed in: Radio

Pinterest and Top 40 Radio: Embrace Her Lifestyle

There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other websites than YouTube, Google+ and LinkedIn combined. Whether you’re a blogger, a retail boutique, or a radio station, traffic to your website is important….

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Tagged With: demographic, digital strategy, engagement, listeners, marketing, marketing strategy, online content, pinterest, radio, social media, target demo, Top 40, website, website traffic

Marrying Radio and Digital: Challenge #4

May 24, 2012 | Filed in: Radio

Marrying Radio and Digital: Challenge #4

This is the final part to a four part series called “The Challenges of Marrying Radio and Digital. Here are the other parts to the series: Challenge #1: Accepting Change Challenge #2: Strategy Challenge #3: Staffing and Time   Challenge #4: Monetizing How can we monetize social media, mobile apps, streaming, the station website, etc.?…

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Tagged With: digital strategy, management, monetization, ROI, social media strategy

Marrying Radio and Digital: Challenge #3

May 21, 2012 | Filed in: Radio

Marrying Radio and Digital: Challenge #3

This is part three of a four part series called “The Challenges of Marrying Radio and Digital. Read Challenge #1, Accepting Change, here. Click here for Challenge #2, Strategy. Challenge #3: Staffing and Time Radio may as well have coined the term “wearing many hats”. Because our industry has not been exempt from the effects…

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Tagged With: digital strategy, management, social media manager, social media strategy, staff, talent, time

Marrying Radio and Digital: Challenge #1

May 15, 2012 | Filed in: Radio

Marrying Radio and Digital: Challenge #1

Regardless of where you stand on the convergence of radio and digital, the fact that the conversation exists proves that the radio industry is adapting. We’re putting our heads together– sharing knowledge, experience, and research to carve out the path ahead of us. Whether you’re market 2 or 200, it’s in our best interest as…

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Tagged With: change, digital strategy, social media strategy

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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong. Read More

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