4 Tips for Marketing to Millennial Moms

M2Moms speaker Stephanie Winanns

Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms Read

The Do’s And Don’ts of Social Media Teasing

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You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that Read

11 Digital Predictions for the Radio Industry

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Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. Read

Social Media and Appointment Listening

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Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to be with the addition of subscriptions and the ticker, but they aren’t there yet.) Facebook users are less likely to take immediate Read