4 Tips for Marketing to Millennial Moms

M2Moms speaker Stephanie Winanns

Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms Read

Social Media vs. The Station Website: Who Wins Biggest Priority?

Social Media vs Website Image

I spoke at the Ontario Broadcasters Association Fall Conference and one of the questions for our panel was “Where does social media fit against where your website sits?” This question comes up often, as managers and talent alike try to prioritize and determine the relationship between the station website and social media. So, what is Read