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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong.
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8 Quick Tips for Better Air Talent Blogs and Morning Show Websites

May 28, 2012 | Filed in: Radio

8 Quick Tips for Better Air Talent Blogs and Morning Show Websites

Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web…

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Tagged With: analytics, blog, blogging, character, engagement, facebook, measurement, morning show, morning show website, online content, social media, talent, twitter, website, website traffic

A 12 Month Resolution for 2012: Build Your Own Personality Brand

December 22, 2011 | Filed in: Radio

A 12 Month Resolution for 2012: Build Your Own Personality Brand

If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct….

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Tagged With: apps, brand, character, facebook, frequency, listeners, marketing, networking, new year's resolution, online content, personality brand, social media, talent, topical, twitter

From On-Air To Online: Creating Online Content Around Your Character

June 25, 2011 | Filed in: Radio

From On-Air To Online: Creating Online Content Around Your Character

If you’re using your website and social media correctly, I should have a good sense of your character just by assessing your online engagement.  What you do online should reflect your on-air brand.  Does it? Your character is well defined.  You’ve worked hard to create on-air content that showcases your character.  The content was well…

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Tagged With: character, morning show bootcamp, online content, prep, social media

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Meet Stephanie

Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong. Read More

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"I don’t know if you realize how much of an impact you make on people through your writing. I look forward to your column and posts, and each time, they challenge me to embrace a new aspect  that I wasn’t embracing at the moment. I have been tasked with establishing our company’s “digital/social media plan”. You inspire me, and tidbits you share are helping me in this process."

Kevin Felder, Sales Manager, WFMV-FM, Glory Communications, Inc./Columbia, SC May 22, 2015

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