4 Tips for Marketing to Millennial Moms

M2Moms speaker Stephanie Winanns

Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms Read

Why Morning Shows Deserve Their Own Facebook Page

Morning Shows-Facebook

Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view Read

Like This If You Like Doughnuts: The Empty Facebook Post


“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies Read

A 12 Month Resolution for 2012: Build Your Own Personality Brand


If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. Read

Your Brand Has A Voice


It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what about your station accounts? How should brands interact with people on a social media platform? Like a person. Humanizing your station’s Facebook Read

Do You Know Who Is Watching?


No one was more irritated than me when our flight was delayed on a recent trip… when traveling with a toddler, every few hours matter in your anti-meltdown playbook. But what are you going to do?  Pitch a fit in public?  That’s what this guy did, all why wearing a radio station fleece, and right Read