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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong.
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Measuring the Digital Impact of TV and Radio Ads

May 28, 2015 | Filed in: Business, Radio

Measuring the Digital Impact of TV and Radio Ads

Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart campaign, you can track everything and go down a rabbit hole of granularity. And what’s better than granular data? Immediate granular…

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Tagged With: advertising, analytics, marketing, radio, TV

8 Quick Tips for Better Air Talent Blogs and Morning Show Websites

May 28, 2012 | Filed in: Radio

8 Quick Tips for Better Air Talent Blogs and Morning Show Websites

Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web…

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Tagged With: analytics, blog, blogging, character, engagement, facebook, measurement, morning show, morning show website, online content, social media, talent, twitter, website, website traffic

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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong. Read More

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"I don’t think I could have made it through the last year without your advice and expertise. Your twitter posts have become a regular part of my morning routine. Your articles have been the core strength in convincing my superiors that we are on the right track with our Digital Department."

Jay Owen, Digital Services Manager, Pineridge Broadcasting, Ontario May 22, 2015

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