8 Reasons #StartupLife Might Be For You

Pros of working at Startups

Wondering what it might be like to leave corporate America and work for a startup (or start your own!)? Here are 8 pros of working for a startup (otherwise known as why #startuplife is awesome). 1. You’ll learn more (and fast). Working for a startup allows you to rapidly expand your professional skills. You’re routinely encouraged Read

3 Attributes That Make A Successful Entrepreneur

Atributes of entrepreneurs

I was asked on a panel recently about the most important attributes of an entrepreneur. When I think about the people who succeed at building their own businesses—not the anomaly, front of Time magazine entrepreneur but the everyday successful entrepreneurs—there are three attributes that come to mind. Drive. Strategic thinking. Passion. And you need all three Read

4 Tips for Marketing to Millennial Moms

M2Moms speaker Stephanie Winanns

Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms Read

13 Steps to Your First Facebook Advertising Campaign

How to set up a facebook advertising campaign

If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how Read

Why Hiring for Startups Is So Hard

Hiring for Startups

You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you can hire to strike a balance among employees in a department, playing off weaknesses and strengths. Potential candidate Steve Read

Which Social Media Platforms Should Your Small Business Be Using?

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No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide.   Thumbnail photo credit: Verizon Wireless