Why Morning Shows Deserve Their Own Facebook Page

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Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view Read

Look Better Online: 12 Months Of Resolutions For 2013

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It’s pretty difficult to stick to New Year’s Resolutions. We create a laundry list of big picture things to focus on each and every day of the year… it’s no wonder why we lose sight of the list after a couple of months- it’s exhausting! Breaking up the “big picture” goals into actionable chunks will Read

Eight New Year’s Resolutions for Social Media Results

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Everyone has a favorite holiday. New Year’s is mine. Not for the glamorous parties. Not for the New Year’s kiss. Not for the black eyed peas. It’s my favorite holiday because it teems with opportunity- not for one celebratory day, but for an entire year. While it’s fun to make personal resolutions each year, it’s Read

Social Media: Are You On The Nice List Or Naughty List?

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The Social Media Santa is watching you to see if you’ve been a good boy or girl. Making a list and checking it twice. Click here to read my blog for The Randy Lane Company to determine whether you’re on the Naughty or Nice list.

A Conference All About Radio and Digital

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If you read my blog, (and don’t say you don’t, because you are reading it right now!) you’re probably interested in the relationship between radio and digital. Did you know there is a conference that explores radio’s opportunities with digital media? Join me March 4-5 in Santa Clara, California for Radio Ink’s Convergence conference. I Read

In The Music Business? Join Me in Houston!

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I spoke last year at this conference, and am honored to accept the invitation to speak again. If you are an artist (or aspiring artist), songwriter, producer, or manager, I recommend that you join me in Houston January 30. Register here.                             Read

Facebook’s Data Use Policy Changes and The Hoax Post

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You didn’t know Facebook made a change to their data use policy? That’s probably because they sent the email to users the night before Thanksgiving, right when you decided to unplug and relax for a couple of days. In fact, you may have seen other Facebook users posting a “copyright notice” to claim ownership of Read

Social Media vs. The Station Website: Who Wins Biggest Priority?

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I spoke at the Ontario Broadcasters Association Fall Conference and one of the questions for our panel was “Where does social media fit against where your website sits?” This question comes up often, as managers and talent alike try to prioritize and determine the relationship between the station website and social media. So, what is Read

Like This If You Like Doughnuts: The Empty Facebook Post

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“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies Read