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Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong.
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Measuring the Digital Impact of TV and Radio Ads

May 28, 2015 | Filed in: Business, Radio

Measuring the Digital Impact of TV and Radio Ads

Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart campaign, you can track everything and go down a rabbit hole of granularity. And what’s better than granular data? Immediate granular…

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Tagged With: advertising, analytics, marketing, radio, TV

13 Steps to Your First Facebook Advertising Campaign

June 17, 2014 | Filed in: Artists, Business, Radio

13 Steps to Your First Facebook Advertising Campaign

If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how…

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42 Twitter Accounts That Make Show Prep Easier

May 8, 2014 | Filed in: Radio

42 Twitter Accounts That Make Show Prep Easier

In a post back in 2012, I talked about the power of Twitter for show prep and shared a list of accounts that regularly tweet show-worthy content. A client mentioned to Randy how helpful this list was this week (she’s still using it two years later!), and it dawned on me that it might be worth…

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Why Hiring for Startups Is So Hard

February 14, 2014 | Filed in: Business

Why Hiring for Startups Is So Hard

You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you can hire to strike a balance among employees in a department, playing off weaknesses and strengths. Potential candidate Steve…

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Tagged With: hiring, management, startups

What’s To Love About Facebook Hashtags?

July 14, 2013 | Filed in: Artists, Business, Radio

What’s To Love About Facebook Hashtags?

You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer…

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Tagged With: contest, engagement, facebook, hashtag, reach, social media

#Instavideo: How Radio Can Take Advantage of Video for Instagram

July 7, 2013 | Filed in: Radio

#Instavideo: How Radio Can Take Advantage of Video for Instagram

Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a…

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Tagged With: Instagram, promotion, radio, sales, social media, video

Which Social Media Platforms Should Your Small Business Be Using?

May 17, 2013 | Filed in: Business

Which Social Media Platforms Should Your Small Business Be Using?

No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide.   Thumbnail photo credit: Verizon Wireless

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Tagged With: facebook, Google+, LinkedIn, pinterest, small business, social media, social media strategy, twitter, verizon

Social Media’s Role in the Boston Marathon Bombings

April 25, 2013 | Filed in: Artists, Business, Radio

Social Media’s Role in the Boston Marathon Bombings

I had the pleasure of speaking with Fred LeFebvre on 1370 WSPD/Toledo regarding the role social media played in the aftermath of the Boston Marathon bombings. Listen to the podcast here.  

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Tagged With: audio, Boston, Boston Marathon bombings, Fred LeFebvre, privacy, reddit, social media, twitter, WSPD

The Do’s And Don’ts of Social Media Teasing

April 14, 2013 | Filed in: Radio

The Do’s And Don’ts of Social Media Teasing

You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that…

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Tagged With: 80/20 rule, appointment listening, content, radio, social media, teasing, website

The Art of Social Media

March 29, 2013 | Filed in: Artists, Business, Radio

The Art of Social Media

We talk a lot about the science of social media — the strategy and the measurement of our efforts. What we don’t talk about enough is the art — the philosophy of social media that drives our presence. Strategy is important. The functions of social media within your company or show… how often and when…

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Tagged With: art of social media, social media, social media philosophy

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Meet Stephanie

Always learning, curiosity-driven business creative with a preference for big challenges. Best known for entrepreneurship in digital health and digital marketing strategy for radio. I like my music loud, my books long and my coffee strong. Read More

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"Her focus and dedication to creating both the best social media presence and website among radio stations in the industry was no small feat. WABB is continually held up as an example of how a station should look online. A true testament to her skills and creativity."

Betsy Dittman, Owner, 97.5 WABB and 1480AM WABB May 22, 2015

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