Why Hiring for Startups Is So Hard

Hiring for Startups

You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you can hire to strike a balance among employees in a department, playing off weaknesses and strengths. Potential candidate Steve Read

Which Social Media Platforms Should Your Small Business Be Using?


No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide.   Thumbnail photo credit: Verizon Wireless

The Do’s And Don’ts of Social Media Teasing


You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that Read

Why A Competitive Analysis Can Help You Succeed With Digital


Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air Read

9 Ways Social Media Is Like A Road Trip


1. You should know where you’re headed. Like a road trip, you should know where you’d like to end up. Without measurable goals in mind, social media is a hobby, not a business initiative. A clearly defined strategy is key to success with social media. 2. It takes a map to get to where you Read

6 Steps to Create A Small Business Social Media Strategy


One billion people actively use Facebook each month. Twitter boasts 500 million users. Seventy-two hours of video are uploaded to YouTube every minute. Sixty-two percent of adults worldwide now use social media. Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a Read