Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms…
ReadMeasuring the Digital Impact of TV and Radio Ads
Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart campaign, you can track everything and go down a rabbit hole of granularity. And what’s better than granular data? Immediate granular…
Read13 Steps to Your First Facebook Advertising Campaign
If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how…
Read42 Twitter Accounts That Make Show Prep Easier
In a post back in 2012, I talked about the power of Twitter for show prep and shared a list of accounts that regularly tweet show-worthy content. A client mentioned to Randy how helpful this list was this week (she’s still using it two years later!), and it dawned on me that it might be worth…
ReadWhy Hiring for Startups Is So Hard
You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you can hire to strike a balance among employees in a department, playing off weaknesses and strengths. Potential candidate Steve…
ReadWhat’s To Love About Facebook Hashtags?
You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer…
Read#Instavideo: How Radio Can Take Advantage of Video for Instagram
Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a…
ReadWhich Social Media Platforms Should Your Small Business Be Using?
No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
ReadSocial Media’s Role in the Boston Marathon Bombings
I had the pleasure of speaking with Fred LeFebvre on 1370 WSPD/Toledo regarding the role social media played in the aftermath of the Boston Marathon bombings. Listen to the podcast here.
ReadThe Do’s And Don’ts of Social Media Teasing
You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that…
Read- « Previous Page
- 1
- 2
- 3
- 4
- …
- 11
- Next Page »