Adding Social Media to the Digital Revenue Menu… Side dish or À la carte?


The news broke in late 2009 that Kim Kardashian is paid $10,000 per sponsored tweet.  While some followers were amazed at the price tag, most were disgusted that they couldn’t tell which of her tweets were real and which were just paid ads. This got companies thinking about their own policies.  Is social media a Read

How to Launch and Maintain a Successful Facebook Page


After launching a Facebook page for 97.5 WABB/Mobile in 2008, we currently have over 22,000 fans- 15,000 more than any radio competitor in our market. Our success is based on a guided team effort that involves constant participation and respect for what our listeners want. Getting it Launched the Right Way Whether you’re starting from Read

Converting Friends to Likes


If you started a personal Facebook page for your Morning Show before Pages was available, or because you didn’t understand the difference, Facebook now has a solution to convert your personal page to a business page without losing the fans you already have. Why Convert? -Facebook personal pages cap you at 5,000 friends -You won’t Read

Sharing Your Podcast with Facebook


You can post links, photos and video to your Facebook page, but try to post an audio clip and the option isn’t available.  Not the best set up for Radio, where audio is our bread and butter. Luckily, there are free tools that automatically pull in updates from any RSS or ATOM feed and display Read

Using Social Media as a Brand Extension


October 28, 2010 It’s no longer enough to just have Facebook and Twitter accounts for your station or show— you have to build your Marketing strategy around them. Social networking sites give you the ability to connect with your listeners on a personal level in real time. This personal interaction becomes the brand in the Read