Twitter was founded in 2006, has 310 million monthly active users today and is the social media darling of TV. So why is radio still confused about how to use it?
Remember when (cue Alan Jackson for you country fans)… Facebook was the only social network whose algorithm changes could get your panties or whitie tighties in a bunch? Instagram recently announced that their feed will change from a chronological feed to an algorithm-based feed. So what does this mean for your station or show? It Read
Wondering what it might be like to leave corporate America and work for a startup (or start your own!)? Here are 8 pros of working for a startup (otherwise known as why #startuplife is awesome). 1. You’ll learn more (and fast). Working for a startup allows you to rapidly expand your professional skills. You’re routinely encouraged Read
Buzzfeed News reported this week on Facebook’s war against fake news. Fake news sites like National Report create false stories with clickbait headlines, and depend on Facebook to drive traffic to them. Facebook is doing their best to curtail the traffic they’re driving to these sites unintentionally.
I was asked on a panel recently about the most important attributes of an entrepreneur. When I think about the people who succeed at building their own businesses—not the anomaly, front of Time magazine entrepreneur but the everyday successful entrepreneurs—there are three attributes that come to mind. Drive. Strategic thinking. Passion. And you need all three Read
Entrepreneurs face many questions each day, but there is one question that is as important post-launch as it is the moment the new business idea is conceived. The Question in Ideation: How will I make money? So you’ve encountered a real world problem and you have an idea on how to solve it. How do Read
Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms Read
Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart campaign, you can track everything and go down a rabbit hole of granularity. And what’s better than granular data? Immediate granular Read
If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how Read
In a post back in 2012, I talked about the power of Twitter for show prep and shared a list of accounts that regularly tweet show-worthy content. A client mentioned to Randy how helpful this list was this week (she’s still using it two years later!), and it dawned on me that it might be worth Read