This started as a job-themed photo trend where different industries reveal what they really do compared to what other people think they do. (Heather Bright, WABB/Mobile and I created one for Radio air talent. See it below.)
It has overtaken the “Sh*t People Say” meme to become the latest sharing fad, and variations of the trend are spreading to represent more than just jobs. Chio, Shila & Tingle in the Morning from Wired 96.5/Philadelphia posted one for “Living in Philadelphia”. 28 minutes after it was posted, it received 156 likes and 13 shares.
Create one for your city. Include your station or show logo for viral exposure.