Many radio stations have been successfully using Facebook for contesting. Requiring listeners to comment, like the station or show page, or upload a picture to enter are common variations of recent radio promotions.
On May 11, 2011, Facebook’s new Promotion Guidelines were released, making these loosely regulated contests a thing of the past. Facebook’s new guidelines are all about removing them from the liability of your station or morning show promotions.
Moving forward, you will need to install a third-party application to run contests on Facebook, or use Facebook to link to a contest hosted on your station website. You will no longer be able to use any of Facebook’s inherent features (liking, commenting, photo uploads) as a requirement for contest entry… unless you don’t mind an uncomfortable chat with the station attorney, permanent deletion of your Facebook account, or a lawsuit (eek!).
written for The Randy Lane Company